Bitly
The world's leading URL shortener and link management platform
Top RatedBitly is a comprehensive link management platform offering URL shortening, QR code generation, and link analytics. Trusted by enterprises and marketers for branded links, campaign tracking, and connection management at scale.
Overall Rating
4.3
5234 reviews
Features4.3
Ease of Use4.6
Support4.2
Value4.0
Performance4.5
Company Information
Founded
2008
Headquarters
New York City, New York
Company Size
201-500 employees
Funding
Series E ($63M raised)
Pros
- Industry-leading URL shortening
- Advanced link analytics and tracking
- Branded custom domains
- Mobile apps available
- Extensive integrations
- Enterprise-grade reliability
Cons
- Not designed for link-in-bio use cases
- No social profile or multi-link pages
- No multi-QR or NFC features
- Expensive compared to link-in-bio tools
- Limited customization for individual creators
- No offline capabilities
Key Highlights
Industry-leading URL shortening platform since 2008
Trusted by Fortune 500 companies and major brands
Advanced link analytics and campaign tracking
Extensive integration ecosystem
Mobile apps for iOS and Android
Enterprise-grade reliability and uptime
Best Use Cases
Marketing teams tracking campaign performance
Social media managers sharing branded links
E-commerce businesses tracking referral sources
Publishers analyzing content engagement
Event organizers sharing registration links
Enterprises managing link infrastructure at scale
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